Mature digital marketers understand that an account’s number of followers isn’t equivalent to its true value. However,having a huge following isn’t exactly a terrible thing,either. That’s why professionals undergo search engine optimization training to improve these numbers,among many things. Whether you like it or not,social media users look at these numbers,which affects their decision whether to follow you or not. Better social media following means you’ll have bigger chances to reach a wider audience and increase your influence. So,how exactly can you boost your social media following? Here are some ways:
Optimize Live Streaming Videos
One of the things about social media that digital marketers can capitalize on is its immediacy. If you have something to share with your audience,you can do it right away with a live video. When done properly,you can expect increased brand awareness,new followers,and better engagement with your exisiting audience.
Share Better Content
Proper social media marketing isn’t just about curated feeds and scheduled posts. More than the quantity,it’s all about sharing high-quality,professionally curated content that’s specifically created for increased social media following. Instead of focusing on “branded” content,it’s more effective to create posts that people can relate to. What kind of tone should it have â funny or emotional? Try to make each post unique and personal. After all,you’re trying to connect to people.
Follow Relevant Accounts
Getting a follow usually starts with being a good follower. Look for the accounts of real people and businesses that are similar or relevant to yours and give them a follow. This is the first step to build your own following,as this will allow you to interact with others within the same industry or have similar interests. Often,a simple follow can guarantee you a follow back,especially once they’ve seen how valuable your content is.
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Google has managed to build and compile a warehouse of information through the help contributors like you. Truth is high authority sites like Wikipedia,Factbook and Freebase happen to be in existence because of an online community supplying data within them. Coincidentally,these are also where Google sources most of their data covering almost everything. From historical events to people and to almost every topic,you’ll find literally everything on Google.
Well,this is all thanks to the search engine’s data gathering system and training for SEO. Through Google,you are able to find answers and results to every query you ask of it. What’s even more interesting is the fact that you can get response on an instant. Now,you’re probably confused as to why bring up Google and its function. The truth is knowledge graph is another feature created by the search engine to improve user experience whenever they look for something.
What Is Knowledge Graph?
You probably saw a big block of information on the right panel of SERPs. It usually has a picture or a summary of information that related to whatever you’re searching. This is officially known as the knowledge graph.
Basically,it’s a compiled set of information which is put together by Google to give you the best description or meaning. Through this panel,users get a bunch of information to widen their understanding about a specific topic.
How Is It Related to Digital Marketing?
Knowledge graph has managed to pique the interest of many digital marketing agencies because of how eye-catching it would be to users. In the hopes of further intensifying their SEO courses in Hong kong, they want to ensure that whatever is written or appearing on the said panel is accurate and true.
The thing is,achieving this goal is a lot harder than people expect. Since Google is in full control of what to show and see on this panel,marketers can only do so much to ensure the information will appear correctly. Inserting your preferred content may take a while since it has to undergo review and verification with Google’s system.
How Can I Optimize My Business’s Knowledge Graph?
While Google has the grip hold to whatever is showing on the knowledge panel,this doesn’t mean you should neglect the optimization of your website and content. As mentioned earlier,most of what is shown on knowledge graph is basically a set of data collected from the information or content provided by users themselves. However,this doesn’t mean you can slack off on your optimization initiatives.
Remember that all information on this panel came from what users are supplying them. So you have to ensure that whatever you’re putting on your site or blogs must be relevant enough. Google picks up data that are deem to be of help for people searching for it. Thus,it is your responsibility to provide correct and useful information. It’s important that you monitor every detail that will appear on the keywords or brand you’re targeting. So if something is not right,you can easily amend and update them. From logos,contact details to social profiles,make sure they are linked correctly.
Knowledge graph can be very useful in supplying users with instant information about specific search terms or phrases. This can only be achieved when the extracted data is reliable enough to show it on SERPs. Understanding its dynamics and structure is a great help to help businesses in utilizing it when marketing their brand. That’s why you need to ensure that every context and content you provide will be of value.
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